Meracus

From blog to company website

Meracus was the second project I did for this client. A bit earlier we collaborated on the redesign of the blog Kalíšek.cz, which is also dedicated to women’s topics.

In this case, the requirement was to create a simple website that covers the client’s activities. She presents her products on her blog, sells on her established e-shop, so what was left was an overarching company business card.

Web design

Choosing a designer for this website did not take much time. My colleague Ivan and I had already completed several projects in the agency at that time, I liked his style, so I approached him with an offer of further cooperation.

When the request for a new Meracus website came in, the client had no visual identity. So it was necessary to define the style and tone of the visual communication of the site. Honza and I chose pastel tones complemented by a bold Playfair Display font. The entire presentation was beautifully complemented by client product photos. We, the client and the site visitors are happy with the result.

Ivan Kebeleš

Business website on Drupal

This website is one of the smaller ones, but I built it on Drupal. It offers clear administration, which will come in handy when the client is adding new products and changing photos.

Drupal also provides automatic conversion of photos to WebP format. The more economical image format will have a positive effect on page loading speed. For a site with many photos, this is a big benefit.

Modular system

The structure of each page consists of an editorial and variable elements including benefits, model demos, FAQs, procedures, reviews or CTA banners.

That’s why I like to use the Paragraphs module in Drupal, in which I prepare individual components and just select from the prepared patterns when building the page content.